Agency M — Copywriting
My time at Agency M was focused on two clients: Xfinity and AARP. Xfinity solicited Agency M to help hone in on a specific industry: Multi-dwelling property units. AARP was promoting their rewards VISA card through holiday direct mail efforts.
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Home sweet wifi
This bi-fold DM effort targeted property managers and developers. The ask of the campaign was to entice prospective buyers and renters with units pre-wired for high-speed internet and TV.
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Get yourself a little something
This accordion-fold mailer promoted the then newly minted AARP Visa Rewards card with the simple, yet effective theme of “give a little, get a lot.”
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Shake up the holidays
This was a simple bi-fold DM piece that promoted the $100 bonus new users received when they signed up for an AARP rewards card.