Ted Gibson Beauty — Copywriting

In the early aughts, celebrity hairstylist Ted Gibson built a high-end beautify empire that would change the game forever. After working on the tresses of Angelina Jolie, Janelle Monàe, and Isabella Rosellini — to name a few. Having work grace the covers of Vogue, Lucky, Cosmo, and more. And becoming a household name by cutting those famous bangs onto Anne Hathaway for The Devil Wears Prada and later becoming the hair guru on TLC’s What Not to Wear. Ted launched his own eponymous hair care line of which I had the honor of being the first staff copywriter — then later, Senior Copywriter. My work largely focused on product copy and web copy for retailers featuring Ted Gibson products; including Sephora, CO Bigelow, and Beauty.com.